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Bob Vogel Says, on 7-3-2008 at 15:13:11     

Hi, Josh –

Thanks for the kind words. We appreciate it! And thanks to our customers who took the time to comment in our behalf.

Regarding the Net Promoter Score (NPS), we agree with you that this is a really valuable business indicator, and Autotask Corporation adopted it as one of our KPIs (Key Performance Indicators) about a year ago.

For those of your readers who many not be familiar with NPS, the way this works is you poll ALL of your customers on a regular basis and you ask them “The Ultimate Question:” On a scale of 0 to 10 (with 0 being not likely at all, and 10 being highly likely), what is likelihood of you recommending us to a colleague? Anyone who ranks you at a 9 or 10 would be considered a “promoter” and anyone ranking a 0-6 would be a “detractor,” with the 7’s and 8’s termed as “passives.”

As Josh noted, you take the percentage of the promoters and subtract the percentage of detractors to get the NPS. To be valid, you need to get at least 80% of your customers to respond, as this is not one of those things you can extrapolate on.

We accomplish this by building the survey right into our application. We’ve programmed our system to regularly (about every three months or so) serve up the question upon log-in. While a bit invasive, it takes one click to vote, and a matter of seconds once a quarter. Of course we have a handful of our 20,000 users who get annoyed when the poll pops up. But the vast majority are happy to tell us how we’re doing (whether that’s positive or negative or neutral).

Why do we do this? The same reason that Josh does it. It’s all part of a commitment to have our fingers on the pulse of our customers, and be ready and open to listening to what we need to do to turn detractors into promoters.

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Josh Says, on 7-6-2008 at 16:50:56     

Thanks for the follow up Bob, you all deserve the kind works and I am happy to talk about the response from the community on your behalf.

I am also excited that you all utilize NPS as a way of making your business better.

I look forward to speaking with you in the future!

JC

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