Comments on: Marketing is a system http://smbitpros.com/2008/07/10/marketing-is-a-system/ a resource for managed service providers and other small business IT professionals Fri, 21 Nov 2008 20:10:51 +0000 http://wordpress.org/?v=2.3.1 By: Joe Panettieri http://smbitpros.com/2008/07/10/marketing-is-a-system/#comment-823 Joe Panettieri Thu, 10 Jul 2008 23:16:48 +0000 http://smbitpros.com/2008/07/10/marketing-is-a-system/#comment-823 MRC: Congrats on another great post. You are dead-on regarding marketing (and PR, for that matter...) being a system. I used to advice the CEO of a $250 million company on PR strategies. His big wish was to "be on the cover of the New York Times." He kept thinking of marketing and PR as a big splash, one-time news announcement that would get his name in lights. But when you use the system approach you've described, marketing becomes a solid habit -- like eating right or exercising regularly. -jp Joe Panettieri Editorial Director www.mspmentor.net MRC: Congrats on another great post. You are dead-on regarding marketing (and PR, for that matter…) being a system.

I used to advice the CEO of a $250 million company on PR strategies. His big wish was to “be on the cover of the New York Times.” He kept thinking of marketing and PR as a big splash, one-time news announcement that would get his name in lights.

But when you use the system approach you’ve described, marketing becomes a solid habit — like eating right or exercising regularly.
-jp

Joe Panettieri
Editorial Director
www.mspmentor.net

]]> By: newmspguy http://smbitpros.com/2008/07/10/marketing-is-a-system/#comment-808 newmspguy Thu, 10 Jul 2008 20:54:59 +0000 http://smbitpros.com/2008/07/10/marketing-is-a-system/#comment-808 And...let's also never forget that marketing as a system has one true goal: creating new customers. It's not sales. It's creating a new customer and hopefully, a customer for life. Peter Drucker's books outline Marketing really well - - which still applies even to this day. And…let’s also never forget that marketing as a system has one true goal: creating new customers. It’s not sales. It’s creating a new customer and hopefully, a customer for life. Peter Drucker’s books outline Marketing really well - - which still applies even to this day.

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