I’m a big fan of books that open my eyes and teach me valuable lessons, and I always promote the ones that I think have a big impact (I also promote business that I really love the same way and often rant about In N Out Burger, as anyone that knows me can tell you!). If you read this frequently, you probably saw the post I wrote recently about the books that have had the most influence on Everon. Well…I’ve got a new one to add.
When the student is read, the teacher will appear.
That’s the way I felt when I read Dan Kennedy’s latest book:
Now, please don’t judge the book by the cover…or specifically the title. Dan is well known for being a pretty bold guy, and his book titles are a way to get attention. But man are they valuable. Dan is a lifetime entrepreneur with a lot of hard-earned lessons, and he shares a ton of them in this book.
I don’t think I’ve ever underlined so much in a book as I’ve read it; it has so much valuable advice. I first read it three weeks ago and still haven’t stopped carrying the book in my work bag every day so I could reference it throughout the day.
I think many people will be turned off by the word “ruthless”, but my interpretation of it is very positive. By ruthless he means absolutely, positively, 100% committed to getting things done without being deterred by distractions, bad employees, or excuses of any kind. Who couldn’t benefit from being a little more “ruthless” when it’s defined that way!?
If you are currently having challenges with difficult employees, with managing your time, or with managing your profits - I HIGHLY recommend that you buy and read this book.
MRC
