I’m sure many of you have heard of the recent presentation from Sequoia Capital to the companies it has invested in telling them that this economic downturn is for real, and that they had better act like if they hoped to survive. I had not seen it myself, however, until Michael Beecher from CoreIP Systems sent it along to me.
It’s a good presentation, and no matter what you think about how bad the economy is actually doing and how long it will last, it has some great ideas about how to run a company in tough times - regardless of the specific cause.
Here is the link to the presentation.
I’m a big believe in the idea that you should always run your company as if you’ll never be able to raise another dollar - that’s a lesson compliments of Warren Buffett. Not having a big financial burden hanging over your company gives you the flexibility to take advantage of opportunities and the durability to survive tough times.
So take the suggestions from the presentation and use them when appropriate - they could be a lifesaver!
MRC
