I had a conversation about this with some colleagues in the MSP business the other day.
When you are running a managed service provider, every dollar counts. If you aren’t seeing a clear ROI on an activity, you should probably stop that activity pretty darned quick.
This is true of marketing as well. But marketing [...]

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Bats in Austin.3GP, originally uploaded by mcooch.

Josh and I recently went down to Austin, TX (which may be our new favorite town in America, by the way!) for an amazing conference on Internet marketing strategies, called the Traffic Generation and Conversion Summit.
What an amazing event.
We had three 11 hour days in a row, and Josh [...]

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This is a saying we have printed on a banner and hanging on the wall in both our offices. It is a concept that you need to continually remind your team of as you grow.
The general idea is to raise red flags to your clients as clearly as possible, make sure your recommendations are documented, [...]

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Our friends at Wellesley Hills Group – the company that Everon has leaned on from the very beginning for marketing advice – have just published a new book that I think is a must-read for every Managed Service Provider:

I would highly suggest that you pick up a copy today. Mike and John have probably [...]

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