Before you plan your lead generation and marketing/sales efforts, you really must understand the concept of Total Lifetime Value (TLV) of your managed services clients, otherwise you won’t know how much money you can spend to acquire a new client.
The TLV calculation does exactly what its name implies; it tells you the total value of [...]
Archive for March 13th, 2010
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Categories
- Managed Services Marketing
- Managed Services Model
- Managed Services Profits
- Managed Services Software
- Managed Services Strategy
- Selling Managed Services
- Starting an Managed Service Provider
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- Follow-up on those managed services prospects!
- Another managed services sales warm-up tactic: “drop offs”
- Warm up tactics for managed services selling
- Warming up the managed services prospect
- VIP selling in managed services sales calls
- Cold-calling script for managed service providers
Mike's Twitter Feed
- Got to see a huge bald eagle fly out of it's nest today...rad! 5 days ago
- Just pulled into Grand Teton National Park - stunning! 6 days ago
- I love the way women you don't even know in the South call you honey and sugar...why can't they do that everywhere!? 1 week ago
- Some people still don't know how to use the automated check in machines at airports...uuuuggghhh. 1 week ago
- More updates...
Recent Comments
- Mike M: Makes great sense. 25k is a lot of contacts, but now I know what a good sized database looks like. I’ve...
- mcooch: Mike, We have about 25k contacts in our database, but only a small number of those is being actively...
- Mike M: We do Lunch and Learn events about every 6-8 weeks and use that to warm our cold calls. It works quite well,...
- Mike: Hurry post more! I’m the Marketing Manager for an MSP in New Mexico and my whole objective is to create...
- Jay: Do you provide your salespeople with a list of prospects or are they expected to generate prospect lists on...
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