I’m a big believer in the power of being bold with your marketing efforts – you’ve got to stand out from the crowd! Granted, sometimes this approach backfires, but I think it almost always works in your favor.
A co-worker at Everon sent this around today; what a great example of being bold with your marketing!
Apparently 3M is using this as a marketing tactic in the Middle East, and that is the equivalent of $1m US Dollars. The person that can break the glass gets to keep the money!
MRC
