Managed Services Marketing
I’m happy to report that Kutenda has been recognized with a Bullseye Support Service of the Year award from Channel Insider!
I’ve learned over the last year that trying to take a vision in your head and turn it into a working software system is not easy! The team at Kutenda has done a fantastic job of sticking with it, listening to our partner feedback, and continuously improving – they deserve to be recognized!
Here is what the folks at Channel Insider had to say:
Kutenda is a Web-based suite of tools that include a content management system for designing a Website for promoting managed services, an e-mail and search marketing platform for creating and distributing promotional content and special messages to prospects, and a contact management system for nurturing leads through the sales cycle. This may sound relatively rudimentary to some solution providers and MSPs; after all, who doesn’t have a Website nowadays?
But the problem that Kutenda addresses is more than just having an online presence. Its package enables MSPs to quickly create a search-friendly Website, complete with optimized keywords that helps surface the MSP higher in end-user search query results. E-mail newsletters also seem rudimentary, but designing and managing newsletters is a hassle. Kutenda provides the system for creating and distributing newsletters, as well as a library of content to round out newsletters. The system tracks prospect interaction with distributed content, continually requalifying leads until they’re ripe for quick closing.
Services and applications such as Kutenda are fairly common. However, few exist with this level of robustness and specificity for small businesses and managed service providers. Kutenda is truly addressing a gap in the managed services business model and providing small MSPs with a quality tool for growing their customer base and revenue. For that, Kutenda has earned the Channel Insider Challenger Bull’s Eye Award for Channel Support Service of the Year.
They did a nice job of capturing why Kutenda is an important internet marketing tool for MSPs; I couldn’t have said it better myself.
But the best is yet to come! We have exciting plans under development; 2010 will be an exciting year for Kutenda and our partners.
MRC
