The best teachers are able to boil down sometimes difficult concepts into simple, easily understood “nuggets” of wisdom for the rest of us to understand.
Dan Kennedy, famous entrepreneur and marketing guru, boiled down the fundamentals of advertising and marketing into just five points that I think every managed service provider could benefit from when marketing their MSP business.
Here they are:
- Construct a relevant, irresistible offer
- Require immediate action
- Present it to the right prospect
- In a way that the prospect must pay attention
- Then establish safety for the buyer
According to Dan, if you succeed at doing these five things, you’ll succeed in any market. If you fail at these five things, you’ll most likely fail in any market.
Now, it’s easy to look at this list and think, “Duh”, and then go about your merry way. But I’d encourage you to stop and take a hard look at your current marketing to see if you are really doing each of these five things. In most cases, I believe that you’ll find that you are not.
I’m taking a look at our marketing right now and I see TONS of room for improvement. Might bet is that you’ll find the same.
MRC
