As all of the big dogs have done Cisco has recently made their push into the small business managed services market. Cisco defines this market as companies under 100 people. Sure does sound like our sandbox doesn’t it.
If you look at their new small business web site I believe they do a nice job talking to the business owner about solutions rather than support and products. “Secure my business” sure makes more sense to a small business owner than “Security products”. This is what I mean by the right positioning. Anyone that continues to sell product and support going forward will not succeed in my mind.
Now it is going to take some time to see what kind of traction they are able to get in the small business areas but I can tell you that the 100 million dollar investment they are committed to making sure will give them a leg up over you and I when it comes to getting their word out. I personally believe they will make good inroads with the 100 – 200 user organizations because there is generally at least one IT guy on staff and the Cisco name means something to him. The sub 100 user companies are generally looking for a high level of service and the ability to call the CEO of your organization if something goes wrong, if this remains true it will be a much tougher nut for Cisco to crack.
I suppose in the grand scheme of things this just gives us one more giant to watch as they try to make their entry into the small business market. Perhaps as all of these big dogs show up we will see more strategic acquisitions and all of our organizations will get much higher valuations!
J C
