“In tough economic times, focus your mental energy on expanding revenue. Middle class thinkers allow fear to dictate their behavior; while world class thinkers bask their consciousness in abundance and calmly weather economic storms.”
-Steve Siebold
Most of you have probably never heard of Steve Siebold; I had not until about a year ago. He’s a optimum performance coach/speaker/guru that doesn’t seem to have quite hit the big time yet in terms of being a nationally recognized figure.
I had heard great things about his book though and purchased it about a year ago, and I must say that it’s one of my favorite things to read for a minute or two each morning; gets me in the right mindset. His book is:
177 Mental Toughness Secrets of the World Class
I know the title sounds a bit cheesy, but his story explains it. Steve was a highly ranked pro tennis player at one point, but never cracked the top 10, where all the money is at. After his career ended, he realized that he had as much tennis talent as anyone, but he didn’t have the mental toughness of the best players.
He set out to study why some people have mental toughness and others don’t. Why is it that Tiger Woods always seems to come through in the clutch? Why is it that Phil Mickelson always seems to choke? Mental toughness.
As an entrepreneur, life and your business can throw you some real curve balls. If you get frazzled, you tend to make bad decisions. If you can stay calm and focused (mentally tough), you tend to be able to remain more objective and logical.
I think his book does a very good job of covering the subject, and the lessons are a very nice reminder. It’s organized into very brief – essentially 1 or 2 pages each – chapters, so it makes for a very quick read each morning and is easy to share with your team as a lesson each day.
MRC
