Josh and I recently went down to Austin, TX (which may be our new favorite town in America, by the way!) for an amazing conference on Internet marketing strategies, called the Traffic Generation and Conversion Summit.

What an amazing event.

We had three 11 hour days in a row, and Josh and I wouldn’t have missed a second of it. We were absolutely amazed by what we learned.

We have so much better an understanding of Internet marketing and how to use it to our advantage now that we feel like we have an unfair advantage.

It feels like someone gave us a machine gun for a knife fight.

Managed Service Providers MUST spend some time learning how to market online. It’s such a powerful channel, and it’s only getting more powerful each day as Facebook and others start to give Google a real run for their money.

The video…it has nothing to do with this post really. I just thought the bats were cool!

MRC

PS – I’m sure you have seen some continuing education opportunities that you feel like you should take advantage of but just don’t get around to it. I hope this motivates you to carve out the time to sharpen your skills or learn something new.

In case you did not see the announcement, I’ve been working on an exciting new project with Akash Saraf, CEO of Zenith Infotech, that will allow managed service providers to create new revenue streams by offering web services to their clients.

We are holding a live event on April 20th to announce details of what we are doing.  The following is the announcement Zenith just sent to their community:

Please join us for this special event! Akash Saraf, CEO of Zenith Infotech will announce a new partnership with Mike Cooch to provide the channel with a groundbreaking new technology platform that will allow MSPs to add new revenue to their business by offering a comprehensive web services offering to their clients.

Mike Cooch is the CEO of Everon Technology Services, a young managed services provider that has quickly risen to become one of the largest SMB MSPs in the US. Eighteen months ago, Mike started a new service line to provide small businesses with comprehensive web marketing services. Since then, it has grown to become hugely successful with over 70 customers and more than $100,000 in recurring revenue.

Zenith Infotech has partnered with Mike Cooch to develop this web marketing automation platform to help Zenith partners profit from providing web marketing services to their customers. Besides the platform there will be an extensive training program to guide our partners on the fast track of learning to provide a web marketing solution.

You can attend the event by registering here:

Register Now

I hope to see you there.  This is an exciting opportunity for anyone in our field to add new revenues and get more exposure to a larger audience of customers.  Don’t miss out!

MRC

Mike and Joe met at the MSP Alliance conference in Boston a few weeks back and sat down to talk about Everon and what we are up to this year.

http://www.mspmentor.net/2008/05/19/mspmentor-podcast-may-19-2008/

Text from the msp mentor site:

• Episode #: 006 (May 19, 2008)
• Featured Guest: Mike Cooch, CEO, Everon Technology Services LLC, a regional solution provider that has transformed itself into a national MSP.
• Topics Covered: Key themes and trends Cooch expects to hear at the MSPAlliance’s Managed Services Summit near Boston; how to transform from a local break-fix VAR into a national MSP that has regional support partners; melding software as a service and hosting services with your MSP solutions; the economy.

Let us know if there is anything from the interview that would be valuable to dig into in more detail and we will do our best in future posts.

JC

I hope to see you there!

I take the stage at 250pm ET, and I’ll be around for a while before and after.  I hope to connect with some of our readers in person.

MRC